When East Meets West: A Comparative Analysis of Credibility and Persuasive Appeals in Cross-Cultural Email Negotiations between Genders
Authors College of Arts and Humanities, Yanbu, Taibah University, Saudi Arabia [email protected] Paper DOI https://doi.org/10.59992/IJESA.2024.v3n1p5 Abstract The bulk of studies focusing on cross-cultural variations in persuasive appeals examine letters or newspaper articles (Al-Ali 2006; Alhudhaif, 2005; Bhatia, 2014; Connor et al., 1995; Ismail, 2010). It is rare for a study… اقرأ المزيد »When East Meets West: A Comparative Analysis of Credibility and Persuasive Appeals in Cross-Cultural Email Negotiations between Genders